Kasikornbank and J.P. Morgan Asset Management ( JPMAM ) has expanded their partnership, with JPMAM serving as a strategic partner to KBank’s wealth management brand, K Wealth.

Building on the collaboration established in 2024 between JPMAM and Kasikorn Asset Management ( KAsset ), KBank’s asset management arm, the enhanced partnership positions JPMAM as KBank’s preferred multi-asset product provider.

KBank will benefit from priority access to JPMAM’s global investment solutions, exclusive market insights, and advisor training. Together, the firms will co-create investment models and strategies tailored for Thai investors, ensuring accessibility across customer segments and strengthening portfolio resilience.

The partnership is a cornerstone of K Wealth’s strategic transformation from a product-centric approach to an advisory-first model, focused on long-term portfolio performance and financial stability for Thai investors through all life stages, KBank says.

“To help our customers achieve sustainable financial and life goals, KBank has defined a strategic transformation of K Wealth to become a ‘Lifelong Trusted Advisor’,” says Kasikornbank president Pipatpong Poshyanonda. “Through close collaboration with JPMAM, K Wealth is well-positioned to lay a strong foundation for our customers’ long-term investments. We believe that the heart of sustainable wealth lies in readiness – enabling our customers’ financial and investment plans to withstand ongoing challenges while seizing opportunities in the evolving investment world.”

Dan Watkins, JPMAM’s Asia-Pacific chief executive officer, adds: “We are excited to take our fruitful partnership with KAsset to the next level and join forces with KBank. This milestone reflects our commitment to becoming the global manager of choice for Thai investors and to supporting their financial journeys with world-class solutions and insights.”