Alta Exchange ( AltaX ), an Asia-focused securities exchange for alternative assets, has announced a strategic partnership with Singapore-based Pinetree Securities.

Pinetree is a member of Hanwha Investment & Securities, one of the largest securities companies in South Korea, under Hanwha Group.

Under this partnership, Pinetree joins AltaX as a member firm, enabling it to list exclusive investment opportunities on the exchange.

This allows Pinetree’s investors to access the exchange’s curated portfolio of globally sourced alternative assets, including high-growth private companies, private equity credit funds, and rare real-world assets like fine whisky and wine.

AltaX’s digital exchange enables the tokenization and digital custody of alternative assets. This end-to-end solution simplifies and expedites the trading of smaller asset blocks, thus facilitating access and liquidity in private markets.

With a focus on serving high-net-worth individuals, institutional investors, and family offices, the partnership aims to offer diverse and high-quality options across alternative asset classes.

Strong demand for alternative assets

As part of AltaX’s growing network, which includes Korea’s NH Investment & Securities, Singapore’s Phillip Securities, PrimePartners, and Evolve Capital, Pinetree will play a key role in broadening the platform’s reach and opportunities for investors across the region, the exchange says.

“This partnership with Pinetree Securities represents another pivotal moment in our journey to transform the alternative investment landscape in Southeast Asia,” says AltaX co-founder and chief investment officer Khai Lin Sng.

“The unprecedented demand for high-quality alternative assets, such as private equity, real assets, and global private companies has reached new peaks. Through this collaboration, we aim to make these opportunities more accessible, while also enhancing liquidity and transparency in trading these assets.”

Pinetree Securities was established in 2019 to spearhead Hanwha Group’s entry into the Southeast Asian capital markets. As a member firm, Pinetree Securities can enhance its value proposition to clients by offering investment opportunities not readily available in traditional markets, AltaX says.

The partnership allows Pinetree’s investors to diversify their portfolios with global and regional alternative assets while benefiting from AltaX’s technology-driven liquidity solutions, enabling smoother transactions and greater portfolio flexibility.

Pinetree chief executive officer Lee Sang Won adds: “With the growing demand for diversification in today’s financial landscape, this partnership aligns perfectly with our goal of providing innovative solutions to our clients. We are excited to leverage Alta’s expertise and technology to bring unique, high-value assets to the region, empowering our investors to diversify their portfolios and unlock new growth opportunities.”